The Internationalisation of a German Company on the Czech marketing in the Czech-German Border Region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00002337" target="_blank" >RIV/46747885:24310/15:00002337 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Internationalisation of a German Company on the Czech marketing in the Czech-German Border Region
Original language description
This paper describes the activities of the German company on the Czech market. It presents a case study of company undertaking business in rail transport within the border region. The paper first looks st the cultural differences between behavior in theCzech Republic and Germany and then,in the second part, the autor describes the results of research that aims to assess the differences in passenger behavior in the Czech Republic and Germany and passenger r satisfaction with the services currently provided by the company at issue.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2015
ISBN
978-3-86367-038-2
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
25-32
Publisher name
Verlag der GUC
Place of publication
Chemnitz
Event location
Plzeň
Event date
Jan 1, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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