The use of green marketing as a corporate competitive advantage in a Czech-German comparison
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F17%3A00004609" target="_blank" >RIV/46747885:24310/17:00004609 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The use of green marketing as a corporate competitive advantage in a Czech-German comparison
Original language description
This paper deals with the application of green marketing at Tchibo GmbH, which has offices in Germany and in the Czech Republic. It describes the green marketing mix, which differs in some aspects on each of the two markets. Tchibo GmbH has made efforts to make its coffee capsules environmentally friendlier. At the moment, Tchibo now offers capsules that are 100 % recyclable, but unfortunately these are still only available in Germany. The paper discusses further differences in the use of the green marketing mix in the Czech Republic and Germany.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2017
ISBN
978-3-86367-051-1
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
31-38
Publisher name
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Place of publication
Chemnitz
Event location
Plzeň
Event date
Jan 1, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000426794300003