Using a systemic approach to assess Internet marketing communication within hospitality industry

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000288" target="_blank" >RIV/46747885:24310/16:00000288 - isvavai.cz</a>

Result on the web

<a href="http://www.sciencedirect.com/science/article/pii/S2211973616300903" target="_blank" >http://www.sciencedirect.com/science/article/pii/S2211973616300903</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.tmp.2016.09.007" target="_blank" >10.1016/j.tmp.2016.09.007</a>

Result language

angličtina

Original language name

Using a systemic approach to assess Internet marketing communication within hospitality industry

Original language description

© 2016 Elsevier LtdDue to their direct connection with tourism, the accommodation and hospitality industries belong among the leading service sectors that, with the arrival of the Internet, had to significantly change their strategies related to customer communication. The study presented in the following article builds upon the literature and past research done in the area of Internet marketing in the hospitality industry. Based on the previous findings, we propose a general conceptual systemic model of Internet marketing communication, with customers specifically selected for hospitality facilities. The proposed model covers all stages of online communication process including the initial phase of addressing the targeted audience, subsequent conversion through company/facility websites, order processing and collection of feedback. The systemic approach allows us to focus on the process-nature of communication and closer identify all the inputs and outputs of each stage, along with the related online instruments that the digital environment of the World Wide Web offers.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Tourism Management Perspectives

ISSN

2211-9736

e-ISSN

—

Volume of the periodical

20

Issue of the periodical within the volume

10

Country of publishing house

NL - THE KINGDOM OF THE NETHERLANDS

Number of pages

14

Pages from-to

276-289

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-84991813317