Why people use facebook: Analysis of factors influencing users in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000696" target="_blank" >RIV/46747885:24310/16:00000696 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Why people use facebook: Analysis of factors influencing users in the Czech Republic

Original language description

This paper aims to identify the major motivations of users to be active members of Facebookcommunity and determine whether these motivations depend on the demographic factors.Quantitative research presented in this paper consisted in an analysis of data collected during anonline survey that was carried out in the spring of 2016. Overall, 749 respondents who were selectedon the basis of quota sampling participated to the survey.Age, gender and education of therespondents were selected as quota parameters respecting the same proportions as they arerepresented on Facebook in the Czech Republic. The results of the analysis show that most peopleuse Facebook to maintain contact with their friend and receive up to date information about publicaffairs. As the weakest motivators were identified the prestige gained by being part of the socialnetwork and the ability to communicate with company websites.Using and analysis of variance(ANOVA), individual hypotheses were tested for each age, gender and education group ofparameters. The aim was to determine differences in preferences between various categories of users.Education, which appeared to be statistically significant in 6 hypotheses, was identified as the mostimportant independent variable followed by age (statistically significant in 5 hypotheses).Suprisingly, gender of the users was judged as the least important variable since it was stastisticallysignificant only in two hypotheses. Men and women have thus equal motivations to use Faceboknetwork.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth

ISBN

978-0-9860419-8-3

ISSN

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e-ISSN

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Number of pages

12

Pages from-to

470-481

Publisher name

International Business Information Management Association (IBIMA)

Place of publication

Seville, Spain

Event location

Seville

Event date

Jan 1, 2016

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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