Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000906" target="_blank" >RIV/46747885:24310/16:00000906 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B24</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >10.5593/sgemsocial2016B24</a>
Alternative languages
Result language
angličtina
Original language name
Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market
Original language description
This paper deals with current status and development of retail chain companies in the Czech Republic and within the European Union. The research was aimed at studying the dependence of retail activity on local and international market, diversity of innovative activities of retail chains among the EU member states and to identify the qualities to increase the market share. From the research results can be seen that low price discounters and traditional supermarket corporations dominate the retail market and the size of retail chain is not directly proportional to the size of the market share. Some retailers already exist for several decades but there are newly coming retailers to the local markets which are effectively competing against these reputable brands. Total revenues, number of stores and number of employees are compared in five year period to show the evolution since 2010. Chains generally are not focused purely on retail activity; therefore the basis of retail chain strategy should be to determine the conceptual, territorial and assortment framework of the activities. The main factors of innovation performance of retail chains are the financial and informational resources, the openness towards customer needs and their own approach to the innovation.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
R - Projekt Ramcoveho programu EK
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 3rd International Multidisciplinary Scientific Conference On Social Sciences & Arts SGEM 2016
ISBN
978-619-7105-75-9
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
609-616
Publisher name
STEF92 Technology Ltd
Place of publication
Sofia
Event location
Albena
Event date
Jan 1, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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