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Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00000906" target="_blank" >RIV/46747885:24310/16:00000906 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B24</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >10.5593/sgemsocial2016B24</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Specification and development of highly integrated trading companies in the Czech Republic and within the European Union market

  • Original language description

    This paper deals with current status and development of retail chain companies in the Czech Republic and within the European Union. The research was aimed at studying the dependence of retail activity on local and international market, diversity of innovative activities of retail chains among the EU member states and to identify the qualities to increase the market share. From the research results can be seen that low price discounters and traditional supermarket corporations dominate the retail market and the size of retail chain is not directly proportional to the size of the market share. Some retailers already exist for several decades but there are newly coming retailers to the local markets which are effectively competing against these reputable brands. Total revenues, number of stores and number of employees are compared in five year period to show the evolution since 2010. Chains generally are not focused purely on retail activity; therefore the basis of retail chain strategy should be to determine the conceptual, territorial and assortment framework of the activities. The main factors of innovation performance of retail chains are the financial and informational resources, the openness towards customer needs and their own approach to the innovation.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    R - Projekt Ramcoveho programu EK

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 3rd International Multidisciplinary Scientific Conference On Social Sciences & Arts SGEM 2016

  • ISBN

    978-619-7105-75-9

  • ISSN

    2367-5659

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    609-616

  • Publisher name

    STEF92 Technology Ltd

  • Place of publication

    Sofia

  • Event location

    Albena

  • Event date

    Jan 1, 2016

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article