Determining the Categories of Fashion by Price and Quality from a Consumer Point of View
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00001005" target="_blank" >RIV/46747885:24310/16:00001005 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Determining the Categories of Fashion by Price and Quality from a Consumer Point of View
Original language description
The principal objective of this paper is to determine individual categories of fashion based on the attributes of price and quality with respect to their perception by young consumers in the Czech Republic. These categories are subsequently labelled and assigned the fashion brands available in the Czech market and their respective price level. The study builds upon qualitative research using ten focus groups on a sample of sixty college students majoring in economics. Overall, nine categories of fashion were defined: second hand, Vietnamese retail, discount shops, supermarkets, cheaper conventional fashion, expensive conventional fashion, boutique, luxury fashion and fashion designers. The terminology and classifications introduced by this paper may serve as a starting point for future researchers and contribute to the streamlining of further research.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Ad Alta: Journal of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
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Volume of the periodical
6
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
70-77
UT code for WoS article
000392933800014
EID of the result in the Scopus database
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