Attributes that define the category of consumer fashion brand from customer`s point of view

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F17%3A00004229" target="_blank" >RIV/46747885:24310/17:00004229 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Attributes that define the category of consumer fashion brand from customer`s point of view
Original language description
This article focuses on the common brands of clothing. From the perspective of buyers, the fashion market in the Czech Republic can be divided into nine categories, each according to price and quality. Of these, the category of common fashion was selected for this article. Among the common fashion brands are, for example, H&M, C&A and New Yorker. The goal is to define the attributes that best cover this category according to professional literature and establishes a hierarchy of importance for these attributes from a customer point of view, as well as to identify how these attributes may be changed by the demographic factors of the customers. The results were evaluated using descriptive statistics, as well as a single-factor analysis of dispersion. Wide availability in stores, easy accessibility and fashionable design were identified as the most important attributes of common clothing brands.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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