Customer-based brand equity of a tourism destination: an empirical study of the Liberec Region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005836" target="_blank" >RIV/46747885:24310/18:00005836 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.33543/08023236" target="_blank" >http://dx.doi.org/10.33543/08023236</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.33543/08023236" target="_blank" >10.33543/08023236</a>

Result language
angličtina
Original language name
Customer-based brand equity of a tourism destination: an empirical study of the Liberec Region
Original language description
The aim of this contribution is to explore the demand-side of the tourism destination and to investigate whether the destination brand could be evaluated by the model of customer-based brand equity for a tourism destination (CBBETD). The presented study is focused on the Liberec Region as a destination. The data was gathered by the means of the structured questionnaire and exploratory factor analyses were run to test and reduce the items within the sub-dimensions of CBBETD. It was found that CBBETD for the Liberec Region consists of four sub-dimensions - awareness, image that includes four factors (outdoor, technical attractions, entertainment and non-traditional recreation), perceived quality including two factors (cleanliness and services) and loyalty.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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