Reaching Your Customers Using Facebook and Google Dynamic Ads
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00006713" target="_blank" >RIV/46747885:24310/19:00006713 - isvavai.cz</a>
Result on the web
<a href="https://www.igi-global.com/viewtitle.aspx?TitleId=241762" target="_blank" >https://www.igi-global.com/viewtitle.aspx?TitleId=241762</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-7998-1618-8.ch007" target="_blank" >10.4018/978-1-7998-1618-8.ch007</a>
Alternative languages
Result language
angličtina
Original language name
Reaching Your Customers Using Facebook and Google Dynamic Ads
Original language description
Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising that is primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Nowadays, dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. First, it helps to reduce the time and effort put into the creation of online advertisements. Second, dynamic advertising provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. In this chapter, we test the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compare their performance against the manually optimized ad sets.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50603 - Organisation theory
Result continuities
Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Impacts of Online Advertising on Business Performance
ISBN
978-1-79981-618-8
Number of pages of the result
17
Pages from-to
177-199
Number of pages of the book
262
Publisher name
IGI Global
Place of publication
Pennsylvania, USA
UT code for WoS chapter
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