Private Seller’s Product Descriptions in Czech and German Online Auction Houses

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F18%3A63520633" target="_blank" >RIV/70883521:28150/18:63520633 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Private Seller’s Product Descriptions in Czech and German Online Auction Houses
Original language description
The study deals with the language used in classified ads on online auction websites. Based on a corpus compiled from Czech online advertising websites during autumn 2016 it describes both extrinsic and intrinsic textual criteria of this discourse in order to create a wholesome linguistic picture of the text type classified ad; furthermore, it compares the results with a similar study based on German classified ads (IMO 2012). The classifieds predominantly feature selling second-hand goods. So the study does not investigate advertisements of commercial dealers, even if they advertise on online auction houses. As far as the macrostructure is concerned, the study aims at analysing the structure, length, the use of non-verbal means of communication, as well as the theme and information structure. The microstructure analysis, on the other hand, focuses on language aspects, such as spelling, grammar, lexicon, and stylistics. Special emphasis is put on those textual elements which utilize non-standard forms without compromising text comprehensibility.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings of the 5th International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2018, Vol. 5, Science & Society Issue 3.6
ISBN
978-619-7408-58-4
ISSN
2367-5659
e-ISSN
neuvedeno
Number of pages
8
Pages from-to
487-494
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia
Event location
Albena
Event date
Aug 26, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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