Exploring online shopping behaviour within the context of online advertisement, customer service experience consciousness and price comparison websites: Perspectives from young female shoppers in the Zlínský Region
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43873151" target="_blank" >RIV/70883521:28120/15:43873151 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201563020595" target="_blank" >http://dx.doi.org/10.11118/actaun201563020595</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201563020595" target="_blank" >10.11118/actaun201563020595</a>
Alternative languages
Result language
angličtina
Original language name
Exploring online shopping behaviour within the context of online advertisement, customer service experience consciousness and price comparison websites: Perspectives from young female shoppers in the Zlínský Region
Original language description
Online shopping behaviour within the context of price comparison websites presents an interesting area of consumer behaviour, yet very little research has been done in this area. Hence, the focus of this paper was to critically explore the impact of online advertisement and customer service experience consciousness on young female shoppers' intention to use price comparison websites as a purchase decision-making tool within the online retail environment. Our sample consisted of 123 female respondents ofthe Tomas Bata University students in Zlín, Czech Republic. From the sample, we found out using the Partial Least Square approach to Structural Equation Modelling (PLS-SEM) that both online advertisement (Ads) and customer service experience consciousness are directly and positively related to online shoppers' intention to use price comparison websites. Hence, our two stated hypotheses were supported based on the outcome of the structural model. Apparently, customer service experience c
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
63
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
11
Pages from-to
595-605
UT code for WoS article
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EID of the result in the Scopus database
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