Attributes of Customer Perceived Value in Developed and Developing Countries

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F20%3A00007976" target="_blank" >RIV/46747885:24310/20:00007976 - isvavai.cz</a>
Result on the web
<a href="http://wairco.org/IJCMSS/December2020Paper11.pdf" target="_blank" >http://wairco.org/IJCMSS/December2020Paper11.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Attributes of Customer Perceived Value in Developed and Developing Countries
Original language description
Perceived customer value and, along with it, customer loyalty are cornerstones of building a long-term relationship between a customer and a company, as well as key tools to sustaining the enterprise in the market. Yet, it must be acknowledged that the customer evaluates a product depending on their own expectations that are affected by the given customer’s personality, along with the opinions of people around them, their environment, habits, culture and region within which they live. Therefore, the goal of this work is to identify and compare selected factors that affect customer perceived value in both developed and developing countries, using data collected from a primary survey questionnaire. The study showed statistically significant differences in most factors, depending on the given respondent’s country. The most important attribute, which is quality, was viewed in both evaluated countries equally. However, the assessment of other attributes differs.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
International Journal of Conceptions on Management and Social Sciences
ISSN
2357-2779
e-ISSN
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Volume of the periodical
6
Issue of the periodical within the volume
2
Country of publishing house
LK - THE DEMOCRATIC SOCIALIST REPUBLIC OF SRI LANKA
Number of pages
6
Pages from-to
9-14
UT code for WoS article
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EID of the result in the Scopus database
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