Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00008877" target="_blank" >RIV/46747885:24310/21:00008877 - isvavai.cz</a>
Result on the web
<a href="https://www.igi-global.com/book/research-anthology-strategies-using-social/275414" target="_blank" >https://www.igi-global.com/book/research-anthology-strategies-using-social/275414</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-7998-9020-1" target="_blank" >10.4018/978-1-7998-9020-1</a>

Result language
angličtina
Original language name
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Original language description
The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Czech name
—
Czech description
—

Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)