Evaluative Framework for Digital Competitiveness

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00009002" target="_blank" >RIV/46747885:24310/21:00009002 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_2" target="_blank" >http://dx.doi.org/10.1007/978-3-030-93131-5_2</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_2" target="_blank" >10.1007/978-3-030-93131-5_2</a>

Result language
angličtina
Original language name
Evaluative Framework for Digital Competitiveness
Original language description
To stand out and face the growing demand from customers to obtain products and services online, several SMEs are implementing digital transformation strategies. It became evident that many factors other than technology are required to ensure the digital transformation‘s completion and success. However, the global pandemic of Covid-19 showed that many SMEs struggle significantly to implement Internet and online platforms into their strategies to achieve a decent level of e-commerce competitiveness. In this chapter, we combine secondary information, opinions of experts in online marketing, and the experience of SMEs to identify which factors affect the capacity of businesses to embrace the digital environment. Based on these findings, we propose an evaluative framework allowing business to assess their current level of e-commerce readiness.
Czech name
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Czech description
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Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
ISBN
9783030931308
Number of pages of the result
28
Pages from-to
27-55
Number of pages of the book
239
Publisher name
Springer Nature
Place of publication
Cham
UT code for WoS chapter
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