Strategic Approaches of SMEs in Economic Performance of E-commerce
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F19%3A43916572" target="_blank" >RIV/62156489:43310/19:43916572 - isvavai.cz</a>
Result on the web
<a href="https://is.muni.cz/do/econ/sborniky/2019/Proceedings_final.pdf" target="_blank" >https://is.muni.cz/do/econ/sborniky/2019/Proceedings_final.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Strategic Approaches of SMEs in Economic Performance of E-commerce
Original language description
The researches and practice declare the strategic key factor of long-term business success is considered to be strategic approach to economic performance along with proposing and implementing financial strategy. The paper deals with the issue of economic performance of SMEs in e-commerce along with their financial strategy. The aim of the research is to evaluate the economic performance of enterprises primarily focused on e-commerce, which affects the financial strategy in e-commerce. The research sample of enterprises involved to the survey is selected based on the following restrictive criteria: headquarter of enterprise in the Czech Republic, legal form of business joint stock company and limited liability company, existence of enterprise in ecommerce minimum 5 years, main business area B2C market. The main research methods are following: methods of personal interviewing among selected enterprises, selected methods of financial analysis and selected methods of statistical induction for verifying stated hypotheses. The main results of paper revealed the level of long-term coverage is the biggest problematic area in the creation and implementation of a financial strategy that reduces the economic performance of e-commerce and type of financial strategy does not correspond to the type of corporate strategy in e-commerce.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
European Financial Systems 2019: Proceedings of the 16th International Scientific Conference
ISBN
978-80-210-9338-6
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
574-583
Publisher name
Masarykova univerzita
Place of publication
Brno
Event location
Brno
Event date
Jun 24, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000503222600069