Identification of Financial Strategy in E-commerce

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F18%3A43913921" target="_blank" >RIV/62156489:43310/18:43913921 - isvavai.cz</a>

Result on the web

<a href="https://is.muni.cz/do/econ/sborniky/2018/Proceedings_finalni_verze_September_3.pdf" target="_blank" >https://is.muni.cz/do/econ/sborniky/2018/Proceedings_finalni_verze_September_3.pdf</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Identification of Financial Strategy in E-commerce

Original language description

The researches and practice declare the strategic key factor of long-term business success is considered to be strategic approach to financial management along with proposing and implementing financial strategy. However, this area explored is often among businesses deeply underestimated. The current researches focus on the modern aspects of e-commerce, nevertheless, no impact is given to financial strategy in e-commerce. Therefore, this paper deals with determining the financial strategy in e-commerce. The main objective of paper is to identify the financial strategy of selected enterprises primarily focused on e-commerce. The research sample of enterprises involved to the survey is selected based on the following restrictive criteria: headquarter of enterprise in the Czech Republic, legal form of business joint stock company, existence of enterprise in e-commerce minimum 5 years, main business area B2C market, enterprises trading mostly electronically selling goods. The main research methods are following: analysis of financial statements of selected enterprises, selected methods of situational analysis and financial analysis and selected methods of descriptive statistics and financial strategy model simulating in Vensim program. Input data is used for the year 2016 compared to the year 2011, i.e. observing the development in 5 years. Findings identified the selected enterprises apply in most cases a conservative financial strategy (i.e. strategy of maximum liquidity). The conclusion of paper is based also on proposing the series of recommendations for effective creating and implementing financial strategy in e-commerce with a help of dynamic financial strategy model that could support the long-term competitive development of business in e-commerce. This model simulates changes of conservative financial strategy into aggressive financial strategy focusing on maximizing profitability during next 5 years, especially during the period of rapid economic growth and massive e-commerce development.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

European Financial Systems 2018: Proceedings of the 15th International Scientific Conference

ISBN

978-80-210-8980-8

ISSN

—

e-ISSN

neuvedeno

Number of pages

10

Pages from-to

715-724

Publisher name

Masarykova univerzita

Place of publication

Brno

Event location

Brno

Event date

Jun 25, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000462948800091