Importance of Strategic Management in E-commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F19%3A43915492" target="_blank" >RIV/62156489:43310/19:43915492 - isvavai.cz</a>
Result on the web
<a href="http://www.icabr.com/respo/respo_2018.pdf" target="_blank" >http://www.icabr.com/respo/respo_2018.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Importance of Strategic Management in E-commerce
Original language description
E-commerce is becoming more and more open in the business world. Therefore it is necessary to choose a strategic approach in this field, which has a specific area in e-commerce. The main aim of paper is therefore to evaluate the importance of strategic management of enterprises primarily focused on e-commerce for their long term development. The main objective of the research is to evaluate the importance of determinants of strategic management that is attributed by enterprises primarily oriented on e-commerce. A research sample of enterprises was set up based on following criteria in the research: enterprises primarily oriented to e-commerce in B2C selling goods, headquarters in the Czech Republic, existence of the company for at least seven years, legal form of business Joint-Stock Company and Limited lability Company. The following research methods were used to fulfil the main aim: personal interviewing method by using qualitative research (semi-structured interviews), situational analysis, financial analysis, analysis of internal documents. The paper identifies the strengths and weaknesses of enterprises that are primarily focused on e-commerce.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Region in the development of society 2018: Proceedings of the international scientific conference
ISBN
978-80-7509-658-6
ISSN
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e-ISSN
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Number of pages
15
Pages from-to
492-506
Publisher name
Mendelova univerzita v Brně
Place of publication
Brno
Event location
Brno
Event date
Oct 18, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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