The Credibility of Online Recommendations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F21%3A00009006" target="_blank" >RIV/46747885:24310/21:00009006 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_6" target="_blank" >http://dx.doi.org/10.1007/978-3-030-93131-5_6</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-93131-5_6" target="_blank" >10.1007/978-3-030-93131-5_6</a>
Alternative languages
Result language
angličtina
Original language name
The Credibility of Online Recommendations
Original language description
Online recommendations and their impact on customers‘ decision-making process during online shopping are still growing. Customer reviews represent a particular type of content created by random users without professional expertise who base their opinions on their subjective experience. Therefore, user reviews are very different from traditional reviews, where an expert evaluates the goods. The paradox is that user reviews have recently become more popular and more sought after on the Internet than traditional, professional reviews. Customers are more often interested in the layman‘s view and the opinion of other users, in which they can empathize, than in professional reviews, which can be either too technical or sometimes commercially colored. However, what makes a review credible and influential remains a question. In this chapter, we propose a credibility model of online recommendations based on previous research conducted in this area.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/TJ02000206" target="_blank" >TJ02000206: Developing the skills necessary for the digital business transformation</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
ISBN
9783030931308
Number of pages of the result
24
Pages from-to
151-175
Number of pages of the book
239
Publisher name
Springer Nature
Place of publication
Cham
UT code for WoS chapter
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