A preliminary investigation of user perception and behavioral intention for different review types: Customers and designers perspective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F14%3A86092826" target="_blank" >RIV/61989100:27240/14:86092826 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1155/2014/872929" target="_blank" >http://dx.doi.org/10.1155/2014/872929</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1155/2014/872929" target="_blank" >10.1155/2014/872929</a>
Alternative languages
Result language
angličtina
Original language name
A preliminary investigation of user perception and behavioral intention for different review types: Customers and designers perspective
Original language description
Existing opinion mining studies have focused on and explored only two types of reviews, that is, regular and comparative. There is a visible gap in determining the useful review types from customers and designers perspective. Based on Technology Acceptance Model (TAM) and statistical measures we examine users' perception about different review types and its effects in terms of behavioral intention towards using online review system. By using sample of users (N = 400) and designers (N = 106), current research work studies three review types, A (regular), B (comparative), and C (suggestive), which are related to perceived usefulness, perceived ease of use, and behavioral intention. The study reveals that positive perception of the use of suggestive reviews improves users' decision making in business intelligence. The results also depict that type C (suggestive reviews) could be considered a new useful review type in addition to other types, A and B. 2014 Atika Qazi et al.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
The Scientific World Journal
ISSN
1537-744X
e-ISSN
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Volume of the periodical
2014
Issue of the periodical within the volume
1
Country of publishing house
US - UNITED STATES
Number of pages
8
Pages from-to
1-8
UT code for WoS article
000332562300001
EID of the result in the Scopus database
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