Country of Origin in the Context of Consumer Purchase Decisions and Manufacturer Behavior: A Literature Review

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F24%3A00012467" target="_blank" >RIV/46747885:24310/24:00012467 - isvavai.cz</a>

Result on the web

<a href="https://dbc.wroc.pl/dlibra/publication/166654/edition/128114/content" target="_blank" >https://dbc.wroc.pl/dlibra/publication/166654/edition/128114/content</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15611/e21.2024.04" target="_blank" >10.15611/e21.2024.04</a>

Result language

angličtina

Original language name

Country of Origin in the Context of Consumer Purchase Decisions and Manufacturer Behavior: A Literature Review

Original language description

Aim: In these days of globalization, the concept of the country of origin (COO) has garnered significant attention for its impact on consumer behavior and manufacturer strategies. This paper examines the dimensions of the country of origin (COO) and its effects on consumer and manufacturer behavior in the market. Methodology: Utilizing the PRISMA 2020 method, a systematic literature review was conducted to identify relevant studies, assess their validity, and present findings in a structured manner. Results: The review was constrained by the selected databases, search terms, and inclusion and exclusion criteria. The primary sources were the WOS (Web of Science) and SCOPUS databases, from which 19,011 scientific papers were identified. After applying eligibility criteria, 18,833 articles were selected, and 75 full-text articles were used to address the research questions. Implications and recommendations: The scientific discussion around COO provides diverse insights and implications, underscoring the importance for sellers to understand the factors shaping consumer choices regarding foreign-made products. Originality/value: The country of origin is a very complex, multi-dimensional, and multi-threaded concept, hence the added value of the article is to organize the terminology and knowledge related to it, as well as to organize and point out the aspects of the country of origin that influence the purchasing decisions of consumers and the marketing activities of enterprises.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomia XXI Wieku

ISSN

1507-3866

e-ISSN

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Volume of the periodical

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Issue of the periodical within the volume

no. 27

Country of publishing house

PL - POLAND

Number of pages

9

Pages from-to

30-38

UT code for WoS article

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EID of the result in the Scopus database

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