Shopping tourism amongst Czech customers in the Czech-Polish-German border area of the Euroregion Neisse-Nisa-Nysa

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F25%3A00014086" target="_blank" >RIV/46747885:24310/25:00014086 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.14746/quageo-2025-0035" target="_blank" >https://doi.org/10.14746/quageo-2025-0035</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14746/quageo-2025-0035" target="_blank" >10.14746/quageo-2025-0035</a>

Result language

angličtina

Original language name

Shopping tourism amongst Czech customers in the Czech-Polish-German border area of the Euroregion Neisse-Nisa-Nysa

Original language description

The concept of cross-border shopping tourism covers customer behaviour when purchasing goods in a neighbouring country. The reasons for this behaviour can be varied and most often include a difference in the prices, range or quality of goods. In recent years, cross-border shopping tourism has been affected by the COVID-19 pandemic. Changes in customer behaviour led to the main objective of the paper: to identify cross-border shopping tourism amongst Czech customers before and after the COVID-19 pandemic in the Euroregion Nisa. The research focused on the tri-border area among the Czech Republic, Germany and Poland, which falls within the Euroregion Nisa. The methodology is based on a primary survey of 1028 respondents. The results show significant changes in the frequency and motivation of purchases, with the COVID-19 pandemic playing a key role in the reassessment of customer priorities. It has been found that the main factors influencing shopping tourism in Poland are price differences, whereas in Germany, it is the quality of goods and the difference in the range on offer. In contrast to other European countries, cross-border shopping by Czech customers increased by around 30% after the pandemic. The article provides comprehensive information on the structure of purchases and motives for shopping. The results can be useful for traders in the region but also for policymakers in the border regions. The paper also provides interesting unequivocal results portraying behavioural changes amongst Czech customers.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50701 - Cultural and economic geography

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Quaestiones Geographicae>

ISSN

2081-6383

e-ISSN

—

Volume of the periodical

44

Issue of the periodical within the volume

4

Country of publishing house

PL - POLAND

Number of pages

14

Pages from-to

43-56

UT code for WoS article

001654419200007

EID of the result in the Scopus database

2-s2.0-105026999273