CHANGES IN CUSTOMER BUYING BEHAVIOUR TOWARDS PRIVATE LABELS DURING COVID-19 PANDEMIC
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F22%3AN0100747" target="_blank" >RIV/71226401:_____/22:N0100747 - isvavai.cz</a>
Result on the web
<a href="https://msed.vse.cz/msed_2022/article/599-Slaba-Marie-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2022/article/599-Slaba-Marie-paper.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
CHANGES IN CUSTOMER BUYING BEHAVIOUR TOWARDS PRIVATE LABELS DURING COVID-19 PANDEMIC
Original language description
The COVID-19 pandemic has brought several changes to society. It has severely affected the daily lives of each of us and the global economy. Many authors point to the fact that during COVID-19, there were changes in patterns of normal buying behaviour. During the COVID-19 pandemic, there were changes in customer preferences, purchased product categories, and price perceptions. This article focuses on the customer buying behaviour and changes in perception of private labels due to the COVID-19 pandemic. The author focuses mainly on the issue of perceiving the impact of the COVID-19 pandemic on private label purchases. The article will focus on changes in the preferences of private labels and generally branded and non-branded goods in various categories. Preferences for private labels and non-branded goods have increased for many products. Changes in private labels preferences in the main categories will be analyzed through a chi-square test concerning the essential demographic characteristics of the respondents.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
THE 16TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS Conference Proceedings September 8–10, 2022; Prague Prague, Czech Republic
ISBN
978-80-87990-29-2
ISSN
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e-ISSN
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Number of pages
15
Pages from-to
485-494
Publisher name
Melandrium
Place of publication
Praha
Event location
Praha
Event date
Sep 8, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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