Consumer behaviour towards private labels at the time of Covid-19 pandemic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F21%3A73611325" target="_blank" >RIV/61989592:15210/21:73611325 - isvavai.cz</a>
Result on the web
<a href="https://obd.upol.cz/id_publ/333191212" target="_blank" >https://obd.upol.cz/id_publ/333191212</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumer behaviour towards private labels at the time of Covid-19 pandemic
Original language description
The marketing efforts aim to create a strong brand to which the consumers will be loyal. The paper aims to find whether the period of the Covid-19 pandemic may have affected consumer decision making when buying selected categories of private-label food products. To examine the behaviour of consumers towards private labels, quantitative data were obtained from 687 respondents using a questionnaire survey. The availability of grocery purchases in supermarkets at the time of pandemic restrictions has demonstrated further opportunities in the expansion and development of private labels of food commodities.
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
KNOWCON 2021 Knowledge on Economics and Management Conference Proceedings
ISBN
978-80-244-6032-1
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
47-53
Publisher name
Univerzita Palackého
Place of publication
Olomouc
Event location
Olomouc
Event date
Nov 11, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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