Assessment of the results of the strategic orientation on regional and local products in food retail

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12220%2F13%3A43885276" target="_blank" >RIV/60076658:12220/13:43885276 - isvavai.cz</a>

Alternative codes found

RIV/60076658:12510/13:43885276

Result on the web

<a href="http://mendelu.cz/dok_server/slozka.pl?id=70574;download=120277" target="_blank" >http://mendelu.cz/dok_server/slozka.pl?id=70574;download=120277</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201361041061" target="_blank" >10.11118/actaun201361041061</a>

Result language

angličtina

Original language name

Assessment of the results of the strategic orientation on regional and local products in food retail

Original language description

The aim of this paper is to assess if there is a di? erence in food choice behaviour between regular customers of stores of the retail chain Terno and other consumers. Consequently, the paper aims to discover, if the strategy formulated by the consumer co-operative Jednota České Budějovice was a good strategy. The core of this strategy is the orientation on the region, local and regional food and food products and the co-operation with local small and medium suppliers. Another part of this strategy is also the permanent control of quality of these products and creation of the special private label ? Quality food from our region. The consumer co-operative co-operates also with the regional grouping under another label ? Tastes great. Southbohemian. Theassessment is done by means of the analysis of a questionnaire survey that was done among consumers in the South Bohemia in 2011. The strongest factor di? erentiating customers of the retail chain TERNO from other consumer is the orientat

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS

ISSN

1211-8516

e-ISSN

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Volume of the periodical

61

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

8

Pages from-to

1061-1068

UT code for WoS article

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EID of the result in the Scopus database

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