FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100428" target="_blank" >RIV/71226401:_____/20:N0100428 - isvavai.cz</a>
Result on the web
<a href="https://msed.vse.cz/msed_2020/article/239-Slaba-Marie-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2020/article/239-Slaba-Marie-paper.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/pr.2020.los.223.0" target="_blank" >10.18267/pr.2020.los.223.0</a>
Alternative languages
Result language
angličtina
Original language name
FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY
Original language description
When the share of food private labels increased, brand name companies tend to grow their promotional activities. The competitive fight between private labels and branded goods has started. The growing interest in food private labels in the food industry brings the necessity to focus on the private labels' strategy for all retail chains. The increasing popularity of private labels has caused researchers' interestin this field. The author's research focuses on the food private labels that are bought by the specific segment o full-time university students. The author investigates the categories and frequency of purchasing of the food private labels by full-time university students. The results of the author’s research show that90% of respondents are buying food private labels. And 86% of them are buying private labels more than once a week. The author revealed, based on the chi-square test, thatthe frequency of purchasing food private labelsis independent on the gender and not independent on theaverage monthly family incomeat the 99% confidence level.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 14th International Days of Statistics and Economics Conference Proceedings
ISBN
978-80-87990-22-3
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1101-1109
Publisher name
MELANDRIUM
Place of publication
Prague, Czech Republic
Event location
Prague
Event date
Sep 10, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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