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FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100428" target="_blank" >RIV/71226401:_____/20:N0100428 - isvavai.cz</a>

  • Result on the web

    <a href="https://msed.vse.cz/msed_2020/article/239-Slaba-Marie-paper.pdf" target="_blank" >https://msed.vse.cz/msed_2020/article/239-Slaba-Marie-paper.pdf</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.18267/pr.2020.los.223.0" target="_blank" >10.18267/pr.2020.los.223.0</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    FOOD PRIVATE LABELS AND UNIVERSITY STUDENTS: A CASE STUDY

  • Original language description

    When the share of food private labels increased, brand name companies tend to grow their promotional activities. The competitive fight between private labels and branded goods has started. The growing interest in food private labels in the food industry brings the necessity to focus on the private labels&#039; strategy for all retail chains. The increasing popularity of private labels has caused researchers&#039; interestin this field. The author&#039;s research focuses on the food private labels that are bought by the specific segment o full-time university students. The author investigates the categories and frequency of purchasing of the food private labels by full-time university students. The results of the author’s research show that90% of respondents are buying food private labels. And 86% of them are buying private labels more than once a week. The author revealed, based on the chi-square test, thatthe frequency of purchasing food private labelsis independent on the gender and not independent on theaverage monthly family incomeat the 99% confidence level.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    The 14th International Days of Statistics and Economics Conference Proceedings

  • ISBN

    978-80-87990-22-3

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    1101-1109

  • Publisher name

    MELANDRIUM

  • Place of publication

    Prague, Czech Republic

  • Event location

    Prague

  • Event date

    Sep 10, 2020

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article