Students and Private Labels: Categories of Private Labels Buying by University Students

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100342" target="_blank" >RIV/71226401:_____/20:N0100342 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2020-01-079" target="_blank" >10.36689/uhk/hed/2020-01-079</a>

Result language
angličtina
Original language name
Students and Private Labels: Categories of Private Labels Buying by University Students
Original language description
The traditional perception of private label is that private label is low price and quality. However, this is no longer the case. Over past decades, private labels have grown steadily and have become important direct competitor with other brands.The development of retail chains and creation of private labels broughta new competition to today’s market conditions. This article focuses on thecategories of private labels buying by university students. Author use an online questionnaire to gain primary data. The sample of the research consists of 305 university students. The author stated several research questions and hypothesis that was tested by mathematical and statistical methods. The author’s research revealed that students slightly more prefer branded goods, nevertheless they still buying private label goods. Author used Chi-Square Test for testing stated hypotheses. Based on this test author reject the hypothesis that buying of private label is independent on gender in the segment of university students at the 95% confidence level.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Hradec Economic Days Vol. 10(1) proceedings of the international scientific conference Hradec Economic Days 2020
ISBN
978-80-7435-776-3
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
917
Pages from-to
696-704
Publisher name
University of Hradec Králov
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Apr 2, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000568108700078

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