DRUGSTORE PRIVATE LABELS AND UNIVERSITY STUDENTS AT THE CZECH MARKET
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100630" target="_blank" >RIV/71226401:_____/21:N0100630 - isvavai.cz</a>
Result on the web
<a href="https://msed.vse.cz/msed_2021/sbornik/toc.html" target="_blank" >https://msed.vse.cz/msed_2021/sbornik/toc.html</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
DRUGSTORE PRIVATE LABELS AND UNIVERSITY STUDENTS AT THE CZECH MARKET
Original language description
Private labels have become an essential part of customers' purchases of many retail goods. Private labels are primarily associated with food. Nevertheless, over the last decade, private labels have been strengthening in all markets and all fields. This paper aims to examine drugstore private labels' situation in the specific segment of full-time university students. The author's research focuses on the drugstore and cosmetics private labels buying by full-time university students in the Czech market. There are three leading players at the drugstore market in the Czech Republic – Rossmann, DM drogerie markt, and Teta drogerie. All these drugstores offer their private labels. The author's research investigates the frequency and categories of drugstores' private labels that university students buy. The author's research has shown that most respondents buy drugstores' private labels regardless of their preferences for branded goods or private labels. The author evaluated men's and women's answers separately to reveal possible differences in the approach to drugstores' private labels. Based on the chi-square test, the author revealed that purchasing of drugstores' private labels is independent on preferences of private labels and not independent on the gender of the respondents at the 99% confidence level.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 15th International Days of Statistics and Economics Conference Proceedings
ISBN
978-80-87990-25-4
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
956-965
Publisher name
MELANDRIUM
Place of publication
Prague, Czech Republic
Event location
Prague
Event date
Nov 9, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—