SEMANTIC SYMBOLISM OF COLORS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24410%2F14%3A%230003785" target="_blank" >RIV/46747885:24410/14:#0003785 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
SEMANTIC SYMBOLISM OF COLORS
Original language description
Color plays an important role in life, affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts on emotional perception, affects mood. Color is very important for designers; graphics,artists and it can significantly affect the acceptance of the artwork, merchantability or relationship to artwork. It is important to know how the color affects to human. For pictograms there is a tendency to place priority on shape to color. But sometimes the similar pictograms have different meanings when the color is added. This is the same for design, for example great chandelier can cause a calming effect or support activity only with a change of color. Correct use of color helps with orientationin symbols, e.g. pictogram for hot and cold water or designation of toilets is understandable with color. Conversely wrong use color can confuse. Purpose of this project is a) relationship of colors and words; which color people associate
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
STRUTEX 2014 -structure and structural mechanics of textiles
ISBN
978-80-7494-139-9
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
143-146
Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Liberec
Event date
Dec 1, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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