Cross-cultural variation of color preferences

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24410%2F15%3A00003265" target="_blank" >RIV/46747885:24410/15:00003265 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.13164/conf.light.2015.285" target="_blank" >http://dx.doi.org/10.13164/conf.light.2015.285</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13164/conf.light.2015.285" target="_blank" >10.13164/conf.light.2015.285</a>

Result language
angličtina
Original language name
Cross-cultural variation of color preferences
Original language description
Color plays an important role in life, which affects our perception, shifting meanings of symbols, emphasizes or suppresses communication of pictograms, logos, brands, acts of emotional perception, affects mood. Color is very important for designers; graphics, artists, and it can significantly affect the acceptance of the artwork, merchantability or relationship to the artwork. It is important to know how the color affects the humans. For pictograms there is a tendency to place priority on shape to color. But sometimes the similar pictograms have different meanings when the color is added. This is the same for design, for example great chandelier can cause a calming effect or support activity only with a change of color. Correct use of color helps withorientation in symbols, e.g. pictogram for hot and cold water or designation of toilets is understandable with color. Conversely, wrong use color can confuse. The purpose of this project is, a) relationship of colors and words; which col
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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