Marketing problems and challenges in the age of globalisation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F00%3A00000055" target="_blank" >RIV/47813059:19520/00:00000055 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Marketing problems and challenges in the age of globalisation

Original language description

Global marketing is becoming more and more important along the years with the increasing trend in internationalisation. As many companies continue to internationalise, the world is becoming smaller. Having too many choices, firm`s marketers face the challenge of determining which international markets to enter and the appropriate marketing strategies for their companies they are planning to penetrate. The focus of my contribution is showing several marketing problems and challenges in the age of globalisation.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

—

Project

<a href="/en/project/VS96001" target="_blank" >VS96001: The Research into Conditions of Small and Medium Entrepreneurship</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2000

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Marketing and Globalisation

ISBN

83-911355-6-X

ISSN

—

e-ISSN

—

Number of pages

10

Pages from-to

—

Publisher name

Universita Mateja Bela Banská Bystrica

Place of publication

Banská Bystrica

Event location

—

Event date

—

Type of event by nationality

—

UT code for WoS article

—