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Culture and cultural differences

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001880" target="_blank" >RIV/47813059:19520/12:#0001880 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Culture and cultural differences

  • Original language description

    This article describes the current understanding of culture from a marketing perspective. Therefore it provides definitions of culture as well as more thorough cultural approaches. It also presents the most important categories of culture, such as language, religion, education and others. Covered is the most famous cultural research - Hofstede's cultural dimensions. In the last chapter this article describes the possibilities of application of this theory demonstrating the use of Hofstede's cultural dimensions for business decisions.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    8th International Bata Conference for Ph.D. students and young researchers

  • ISBN

    978-80-7454-138-4

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

  • Publisher name

    Univerzita Tomáše Bati ve Zlíně

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    Jan 1, 2012

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article