PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001940" target="_blank" >RIV/47813059:19520/12:#0001940 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
PERSUASIVENESS IN CORPORATE COMMUNICATIONS IN THE EXAMPLES OF MARKETING COMMUNICATIONS
Original language description
In the first part, the article deals with communication and its related application to corporate communication. It concentrates on techniques of persuasion in the media communication. Subsequently, attention is paid to the terminology. Consequently, there are vivid and tangible examples of persuasion in corporate communication based on the material gathered in German speaking printed media, along with listed examples, where specific features of persuasion are manifested from the point of view of lexicology and modality. In the second part,
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
7th International Symposium Business Administration
ISBN
978-605-4222-18-6
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
48-54
Publisher name
Onsekiz Mart Univerzity, Canakkale, Turkey
Place of publication
Canakkale, Turecko
Event location
Canakkale, Turecko
Event date
Jan 1, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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