MEDIA COMMUNICATION IN THE GLOBAL SOCIETY

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002299" target="_blank" >RIV/47813059:19520/13:#0002299 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

MEDIA COMMUNICATION IN THE GLOBAL SOCIETY

Original language description

The article deals with the characteristics of today's media communication. In the introduction attention is drawn to some aspects of media communication. Media communication is described here as a part of global society where the importance of persuasionis growing. The issues of persuasion, persuasive techniques, and modality of advertising texts are further analysed, using examples from German advertising texts. The article is based on the analysis of German media advertising texts gained from long-time excerpts, from two years of the Austrian magazine Freizeit Kurier from 2007 to 2008. To analyse the advertising texts the advertising slogans from the internet were also used. Their research was focused on their lexical and text aspects.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AI - Linguistics

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ACTA ACADEMICA KARVINIENSIA

ISSN

1212-415X

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

7

Pages from-to

14-20

UT code for WoS article

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EID of the result in the Scopus database

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