On Agents Negotiation in a Trading Company Simulation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002196" target="_blank" >RIV/47813059:19520/13:#0002196 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
On Agents Negotiation in a Trading Company Simulation
Original language description
The aim of this paper is to propose an innovative approach to describe the customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulationframework. The framework should be a basic part of a management system operating in the integration with real system of a company (e.g. ERP system) to investigate and to predict chosen business metrics of a company. This will ensure the management of acompany to support their decision-making processes. The paper firstly presents some of the existing theories about consumer behavior and the types of factors influencing it. Secondly, characterizes multi-agent model of a virtual company, the agents participating in the seller-customer negotiation, and the production function. The production function is used to count the product price while negotiating. Lastly, the simulation results and their validation are described. To sum up, the prop
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
25th European Modeling and Simulation Symposium, EMSS 2013
ISBN
978-88-97999-22-5
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
14-18
Publisher name
DIME Universita di Genova
Place of publication
Rende
Event location
Atény
Event date
Jul 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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