Pensioners and Company Marketing Communication Policy in the Czech
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002287" target="_blank" >RIV/47813059:19520/13:#0002287 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Pensioners and Company Marketing Communication Policy in the Czech
Original language description
This paper focuses on the marketing potential of the specific and significant target group of the population 50+ in the Czech Republic. This fact could be also the impulse of the new marketing tendency formation in the Czech Republic - marketing of greymarkets. The attention is given to the outputs of the realized primary marketing research of the defined target group 50+. Then the suitable marketing communication programs for the Czech pensioners were proposed.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Advances in Education Research: 2013 The Fourth International Conference on Information
ISBN
978-1-61275-056-9
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
186-191
Publisher name
Information Engineering Research Institute, USA
Place of publication
Newark
Event location
Honkong
Event date
Nov 1, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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