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Pensioners and Company Marketing Communication Policy in the Czech

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002287" target="_blank" >RIV/47813059:19520/13:#0002287 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Pensioners and Company Marketing Communication Policy in the Czech

  • Original language description

    This paper focuses on the marketing potential of the specific and significant target group of the population 50+ in the Czech Republic. This fact could be also the impulse of the new marketing tendency formation in the Czech Republic - marketing of greymarkets. The attention is given to the outputs of the realized primary marketing research of the defined target group 50+. Then the suitable marketing communication programs for the Czech pensioners were proposed.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Advances in Education Research: 2013 The Fourth International Conference on Information

  • ISBN

    978-1-61275-056-9

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    186-191

  • Publisher name

    Information Engineering Research Institute, USA

  • Place of publication

    Newark

  • Event location

    Honkong

  • Event date

    Nov 1, 2013

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article