Corporate Social Responsibility as a strategic management tool

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002385" target="_blank" >RIV/47813059:19520/13:#0002385 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Corporate Social Responsibility as a strategic management tool
Original language description
The Corporate Social Responsibility (CSR) movement is rapidly growing in signification as a strategic management instrument over the past number of years. CSR has been a frequent subject of research interest in large companies, but SMEs in this area wasneglected. The purpose of this paper is to overcome both of these research gaps and provide deep understanding of the nature of CSR in the Czech Republic. Then, through empirical mapping via questionnaire technique with 229 firms, this study analyses CSRfrom an SME perspective in Czech context. The paper highlights the way in which firms operating use the selected activities of CSR in two pillars (economic and environmental). Conclusions of this paper demonstrate that SMEs prefer inspiring from companies that already use the concept and see the power in individuals with their motivation, not only for owners, but also for all stakeholders. Finally, the paper is a contribution to the debate on CSR and indicates a future development of CS
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Sborník příspěvků Mezinárodní Masarykovy konference pro doktorandy a mladé vědecké pracovníky 2013
ISBN
978-80-87952-00-9
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
360-365
Publisher name
Magnanimitas
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Dec 9, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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