The Preliminary Ruling Decision in the Case of Google vs. Louis Vuitton Concerning the AdWord Service and its Impact on the Community Law.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002490" target="_blank" >RIV/47813059:19520/13:#0002490 - isvavai.cz</a>

Result on the web

<a href="http://www.amfiteatrueconomic.ro/RevistaDetalii_EN.aspx?Cod=48" target="_blank" >http://www.amfiteatrueconomic.ro/RevistaDetalii_EN.aspx?Cod=48</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Preliminary Ruling Decision in the Case of Google vs. Louis Vuitton Concerning the AdWord Service and its Impact on the Community Law.

Original language description

The internet user after entering the keywords obtains two kinds of search results - natural and sponsored ones. The following paper deals with the issue of using keywords which correspond to trademarks registered by a third party for advertising purposesthrough internet search portals such as Google, Yahoo, Bing, Seznam, Centrum etc. (in principle web search portals). The objective of this article is to analyze decided cases dealing with the AdWords service issued by the Court of Justice of the European Union and compare them also with the attitude in similar disputes in the U.S. Within this knowledge it is necessary to determine the impact of these decisions on further national courts decisions of European Union member states. Moreover there is alsolegal impact on copyright law and responsibility of internet search engines deduced. The method of the analysis of courts decisions is used and the method of legal comparison is applied to different attitudes in similar cases. Where a th

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AG - Legal sciences

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

The Amfiteatru Economic Journal

ISSN

1582-9146

e-ISSN

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Volume of the periodical

15

Issue of the periodical within the volume

33

Country of publishing house

RO - ROMANIA

Number of pages

15

Pages from-to

246-260

UT code for WoS article

000314746900018

EID of the result in the Scopus database

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