Foreign Experiences in Marketing Research of Customer Satisfaction
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002665" target="_blank" >RIV/47813059:19520/14:#0002665 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Foreign Experiences in Marketing Research of Customer Satisfaction
Original language description
This paper is focused on interesting foreign experiences in marketing research. Customer satisfaction in the large-scale retail units in particular. It focuses specifically on the comparison of customer satisfaction with sales volume, collecting data andfinding the crucial factors (for customers) for supermarket selection, customer loyalty study, the influence of the expectation on evaluation, and publication of our own results of marketing research dealing with supermarket's customer satisfaction in the Moravian- Silesian Region
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
QUAERE 2014
ISBN
978-80-87952-04-7
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
91-98
Publisher name
MAGNANIMITAS, Hradec Králové, Česká republika
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
May 26, 2014
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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