The Benefits of Regional Brands for Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002780" target="_blank" >RIV/47813059:19520/14:#0002780 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Benefits of Regional Brands for Companies
Original language description
This article deals with the benefits of regional brands for companies in the Czech Republic. Research was focused on finding out the expected and actual benefits of regional brands for companies. The data were obtained by questionnaire survey and analysed by IBM SPSS. Representative sample of 204 companies was created. The research analysis disclosed the expected benefits that the regional brand should bring to companies. But the actual benefits are much worse. The statistical testing of hypotheses revealed that the benefits depend on the region of origin, which surprised both us and the regional coordinators.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
O - Projekt operacniho programu
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
ICBEFSM 2014 : XII International Conference on Business, Economics, Financial Sciences and Management
ISBN
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ISSN
1307-6892
e-ISSN
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Number of pages
4
Pages from-to
1446-1449
Publisher name
Neuvedeno
Place of publication
Neuvedeno
Event location
Londýn
Event date
May 26, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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