CRM AND ITS RESULTS IN CZECH SMALL AND MEDIUM COMPANIES

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F16%3A00010637" target="_blank" >RIV/47813059:19520/16:00010637 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CRM AND ITS RESULTS IN CZECH SMALL AND MEDIUM COMPANIES
Original language description
The objective of this article is to present partial results of primary research, which was carried out on the basis of questionnaire survey that was focused on the issue of customer relationship management in small and medium-sized companies. The basis is brief theoretical debate focused on the specifics of small and medium-sized companies and customer relationship management. The sample consists of 736 companies from the Moravian-Silesian Region. The research findings focus on CRM awareness, what CRM means to companies and what are the long term results of CRM utilization. The final part of the article presents the established and verified statistical hypothesis reflecting the nature of the relationship between respondents and their answers.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
9th International Scientific Conference Business and Management 2016
ISBN
978-609-457-921-9
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1-9
Publisher name
Vilnius Gediminas Technical University (VGTU) Press
Place of publication
Vilnius
Event location
Vilnius, Litva
Event date
May 12, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000406677200037

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