The Quantification of Human Capital Value in Digital Marketing Companies

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F16%3A00010773" target="_blank" >RIV/47813059:19520/16:00010773 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Quantification of Human Capital Value in Digital Marketing Companies

Original language description

We are living in a period of informtion and knowledge economy. Digital technology has opened new avenue for product sales. The role and position of human capital in society and enterprises is currently underwood in different ways: however, the common feature of these views is the argument that human capital is an important element for the success of the enterprise. For performance grow of companies wich carry out digital marketing it is necessary that companies focused great attention to the efficient use and development of the human capital value of their employees. Therefore it is important to know how to measure human capital value. The aim of the paper is to identify and compare the wievs on the role of human capital and approaches to quantify its value in digital marketing company.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Identity - Digital life part I

ISSN

1339-5726

e-ISSN

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Volume of the periodical

Neuvedeno

Issue of the periodical within the volume

2016

Country of publishing house

SK - SLOVAKIA

Number of pages

13

Pages from-to

151 - 163

UT code for WoS article

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EID of the result in the Scopus database

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