TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F17%3A00010908" target="_blank" >RIV/47813059:19520/17:00010908 - isvavai.cz</a>
Result on the web
<a href="http://demsme.cms.opf.slu.cz/" target="_blank" >http://demsme.cms.opf.slu.cz/</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW
Original language description
In recent years´ large number of consumers in the Czech Republic frequently shop on the Internet, if we focus on Fast Moving Consumer Goods (FMCG), there are an increase of online purchases. For research on what drives consumers to shop online, the Technology acceptance models can be utilised. Technology acceptance model (TAM) was introduced by Davis in 1986 as a theory for describing an individual´s acceptance of information systems. In these days, the TAM is considered the most influential and commonly employed theory in that area. This study aims to provide a coherent view of literature about Technology acceptance model in online shopping. Therefore, it summarises development of TAM to increase the understanding of consumer attitudes towards online shopping and their intention to buy on the Internet. This article will contribute significantly to possible modifications of TAM for FMCG area. The search strategy for the review model is primarily directed towards finding published paper s from the contents of EBSCO, ScienceDirect and Google Scholar database.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Decision making for Small and Medium Sized Enterprises
ISBN
978-80-7510-243-0
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
10-18
Publisher name
SU OPF Karviná
Place of publication
Karviná
Event location
Ostrava
Event date
May 4, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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