PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F17%3A00011026" target="_blank" >RIV/47813059:19520/17:00011026 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.
Original language description
The article presents individual results of CRM research in small and medium sizec Czech enterprises. This article aims to present respondents ansers related to the selection of communication tool (online of offline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings from International Scientific Conference Marketing Identity
ISBN
978-80-8105-917-9
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
101-114
Publisher name
Fakulta masmediálnej komunikácie UCM v Trnave
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 7, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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