Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F20%3A50016871" target="_blank" >RIV/62690094:18450/20:50016871 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1-1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1-1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2020-01-064" target="_blank" >10.36689/uhk/hed/2020-01-064</a>
Alternative languages
Result language
angličtina
Original language name
Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic
Original language description
Despite the immense development of online technologies, offline networking still remains an integral part of the marketing activities of small and medium-sized companies. In business relationships, it is not yet fully possible to replace personal meetings. Personal meetings with business partners create trust, which is the cornerstone of business relationships and a launching pad for referrals. Each company creates and maintains its business network of contacts. The business network includes customer, supplier and business partner contacts, respectively. The facilitator of offline networking is most often the business owner or a senior manager with decision-making responsibilities. Developing and utilising offline contacts is typically an internal business matter and forms a part of the company’s know-how. Authors researching this topic agree that data pertaining this area is so far insufficient and that the topic is worth further research to obtain more data. The article is based on a case study of small and medium-sized enterprises, whose owners are connected within the business community and routinely maintain and develop their strategic contact network in order to increase profits, obtain information and knowledge to innovate and grow their business and receive referrals for their future partners. The article focuses on the impact of offline networking activities on the competitiveness and competitive advantage of the company.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec economic days 2020/1
ISBN
978-80-7435-776-3
ISSN
2464-6059
e-ISSN
2464-6067
Number of pages
6
Pages from-to
559-564
Publisher name
Gaudeamus
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Apr 2, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000568108700062