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Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F20%3A50016871" target="_blank" >RIV/62690094:18450/20:50016871 - isvavai.cz</a>

  • Result on the web

    <a href="https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1-1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1-1.pdf</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.36689/uhk/hed/2020-01-064" target="_blank" >10.36689/uhk/hed/2020-01-064</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic

  • Original language description

    Despite the immense development of online technologies, offline networking still remains an integral part of the marketing activities of small and medium-sized companies. In business relationships, it is not yet fully possible to replace personal meetings. Personal meetings with business partners create trust, which is the cornerstone of business relationships and a launching pad for referrals. Each company creates and maintains its business network of contacts. The business network includes customer, supplier and business partner contacts, respectively. The facilitator of offline networking is most often the business owner or a senior manager with decision-making responsibilities. Developing and utilising offline contacts is typically an internal business matter and forms a part of the company’s know-how. Authors researching this topic agree that data pertaining this area is so far insufficient and that the topic is worth further research to obtain more data. The article is based on a case study of small and medium-sized enterprises, whose owners are connected within the business community and routinely maintain and develop their strategic contact network in order to increase profits, obtain information and knowledge to innovate and grow their business and receive referrals for their future partners. The article focuses on the impact of offline networking activities on the competitiveness and competitive advantage of the company.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Hradec economic days 2020/1

  • ISBN

    978-80-7435-776-3

  • ISSN

    2464-6059

  • e-ISSN

    2464-6067

  • Number of pages

    6

  • Pages from-to

    559-564

  • Publisher name

    Gaudeamus

  • Place of publication

    Hradec Králové

  • Event location

    Hradec Králové

  • Event date

    Apr 2, 2020

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000568108700062