Contemporary IT Solutions with CRM Key Competencies for Marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00011135" target="_blank" >RIV/47813059:19520/18:00011135 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Contemporary IT Solutions with CRM Key Competencies for Marketing
Original language description
This paper focuses on contemporary IT solutions for better knowledge in Customer Relationship Management (CRM) systems for marketing with regard to e-learning capabilities. Quality skills are focused on contact management, customer reports, document storage, emails, and social media integration. Effective acceptance of these skills requires the training of students in optimal CRM systems. The analysis made shows the diversity in the integration of marketing options; therefore, education has to train needed skills in more (two or three) CRM systems such as vtiger CRM, Zoho CRM, Marketing 360 or eWay-CRM.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
E-learning and Smart Learning Environment for the Preparation of New Generation Specialists
ISBN
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ISSN
2451-3644
e-ISSN
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Number of pages
16
Pages from-to
639-654
Publisher name
Neuveden
Place of publication
Neuveden
Event location
Katowice-Cieszyn: University of Silesia
Event date
Jan 1, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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