Changes in Marketing Management of Companies Due to the Development of the Internet

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00011148" target="_blank" >RIV/47813059:19520/18:00011148 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Changes in Marketing Management of Companies Due to the Development of the Internet
Original language description
This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment. The findings highlight how companies react to the development of the internet in marketing management area. Despite the fact that in the last years increasing emphasis on industry 4.0 and the associated internet of things it was found, that the companies belonging to the industries that focus more on production than on services are less affected by the internet development in the settings of marketing management.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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