Customer Value in Companies Producing Products for Consumer Market.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005981" target="_blank" >RIV/00216275:25310/07:00005981 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Hodnota zákazníka v podnicích vyrábějících spotřební zboží.

Original language description

Present changes in the market bring not only more saturated and fragmented market structure, increase intensity and growth of copetition, influence consumer bahviour, but also increase demand on business operations and first of all on marketing activities and strategy devleopment. This situation forces companies to develop strategies based on differentiated customer relationship management (CRM) in relation to customer value that would lead to success and profit of the company. The paper discusses differentiated customer relationship management in the condition of companies producing products for consumer market. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was to find out whether the companies in the Czech Republic apply differentiated approach in customer relationship management at all; if so, how and according to what criteria, whether companies analyze the

Czech name

Hodnota zákazníka v podnicích vyrábějících spotřební zboží.

Czech description

Present changes in the market bring not only more saturated and fragmented market structure, increase intensity and growth of copetition, influence consumer bahviour, but also increase demand on business operations and first of all on marketing activities and strategy devleopment. This situation forces companies to develop strategies based on differentiated customer relationship management (CRM) in relation to customer value that would lead to success and profit of the company. The paper discusses differentiated customer relationship management in the condition of companies producing products for consumer market. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was to find out whether the companies in the Czech Republic apply differentiated approach in customer relationship management at all; if so, how and according to what criteria, whether companies analyze the

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Liberecké ekonomické fórum 2007

ISBN

978-80-7372-244-9

ISSN

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e-ISSN

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Number of pages

5

Pages from-to

78-82

Publisher name

Technická univerzita v Liberci

Place of publication

Liberec

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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