Differentiated Customer Relationship Management Based on Customer Value in Trading Companies.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005979" target="_blank" >RIV/00216275:25310/07:00005979 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Současný způsob diferencovaného řízení vztahů se zákazníky zákazníky podle jejich hodnoty pro podnik u firem působících v oblasti prodeje.

Original language description

The paper discusses diferentiated customer relationship management in the condition of the Czech B2C market and in the retail sector, in particular. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was to find out whether the companies in the Czech Republic apply differentiated approach in customer relationship management at all; if so, how and according to what criteria, whether companies analyze their customers according to their value, ie. the value that they bring to the company and their contribution to the profit of the company, and what criteria they use for it. The paper discusses the present and strategic customer value,the way and need for its analysis and monitoring in companies, and its applicability in the process of customer segmentation and implementation to the process of differentiated customer relationship management and strategic planning for c

Czech name

Současný způsob diferencovaného řízení vztahů se zákazníky zákazníky podle jejich hodnoty pro podnik u firem působících v oblasti prodeje.

Czech description

The paper discusses diferentiated customer relationship management in the condition of the Czech B2C market and in the retail sector, in particular. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was to find out whether the companies in the Czech Republic apply differentiated approach in customer relationship management at all; if so, how and according to what criteria, whether companies analyze their customers according to their value, ie. the value that they bring to the company and their contribution to the profit of the company, and what criteria they use for it. The paper discusses the present and strategic customer value,the way and need for its analysis and monitoring in companies, and its applicability in the process of customer segmentation and implementation to the process of differentiated customer relationship management and strategic planning for c

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Obchod, jakost a finance v podnicích - determinanty konkurenceschopnosti V

ISBN

978-80-213-1661-4

ISSN

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e-ISSN

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Number of pages

5

Pages from-to

262-266

Publisher name

Česká zemědělská univerzita v Praze

Place of publication

Praha

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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