The Impact of Redesign in Business Logic in Retail Business Models

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000023" target="_blank" >RIV/47813059:19520/19:A0000023 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Impact of Redesign in Business Logic in Retail Business Models
Original language description
The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proc. International conference on Decision making for Small and Medium-Sized Enterprises
ISBN
9788075103390
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
110-119
Publisher name
Silesian University in Opava, School of Business Administration in Karvina
Place of publication
Karvina
Event location
Petrovice u Karvine
Event date
May 16, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000519107000014

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