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Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000050" target="_blank" >RIV/47813059:19520/19:A0000050 - isvavai.cz</a>

  • Result on the web

    <a href="https://aak.slu.cz/magno/aak/2019/mn2.php" target="_blank" >https://aak.slu.cz/magno/aak/2019/mn2.php</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.25142/aak.2019.013" target="_blank" >10.25142/aak.2019.013</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.

  • Original language description

    Customer relationship management (CRM) is in the centre of attention of companies of any size and it is applied in different areas of national economy. In the School of Business Administration in Karviná the CRM research is being carried out since 2005 under a grant and other projects. The objective of this article is to introduce partial results of the latest research carried out especially under “Student Grant Competition” (2017-2019) or under the project of long-term sustainability OP VK (2014-2019). The particular objective of this contribution is to introduce brief conclusions of the interviews we had with representatives of small and medium sized enterprises (SME) in the Moravian-Silesian Region. These interviews were a necessary part of the pre-research phase of our qualitative research. Our research topic is connected with the main problem areas of CRM in the Moravian-Silesian Region.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta academica karviniensia

  • ISSN

    1212-415X

  • e-ISSN

    2533-7610

  • Volume of the periodical

    19

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    13

  • Pages from-to

    42-54

  • UT code for WoS article

  • EID of the result in the Scopus database